It's Groundhog Day and that means, as per the 1993 Bill Murray classic, a shorthand for endless, repetitive routine. Stop us if you've heard this one before (boom!)
Who wants to be defined by routine? Here at Cineworld, we're all about transfiguring and transforming your everyday lives into magical landscapes and blockbuster thrills as you soak up the extraordinary magic that only the cinema experience can bring.
In fact, we wanted to put this to the test, so we decided to have a bit of fun in the following video. We enlivened commuter Aaron's otherwise ordinary day by lacing in repetitive and hilarious Groundhog Day-esque events, all designed to reinforce the importance of breaking routine from time to time.
We're sure you'll agree that the video reaches a delightful and cathartic conclusion, as we present Aaron with the thrill of the big-screen experience and inject some much-needed, good-natured unpredictability into his lifestyle. Check it out below.
How are you defeating the Groundhog Day blues? Tweet us @Cineworld with your mind-blowing cinema experiences.
*Price cited in the video refers to 2019 prices.