You might have noticed that the new trailer for a certain Spider-Man: Homecoming made its triumphant debut yesterday, and unless you've been living like the proverbial arachnid hidden away in a dark corner, you've probably watched it a dozen times already.
So on that note, we've rounded up our essential highlights to get you primed and ready for Tom Holland's solo Spidey debut.
Making a splash
As last year's Captain America: Civil War made clear, Tom's incarnation of Peter Parker is far more youthful and flat-out exuberant than his predecessors Tobey Maguire and Andrew Garfield (although we did love them). In this movie he's still at high school in Queens, New York.
In fact, upon advice from his fast-talking mentor Tony Stark (Robert Downey Jr.), he's encouraged to emphasise the "friendly, neighbourhood Spider-Man" angle and leave the world-saving to certain other folk. We can't help but think that Peter will disregard Tony's words...
In the previous movies, Spidey's identity wasn't revealed to peripheral characters until fairly late in the day. In this instance it seems like his loveably geeky high school friend Ned (Jacob Batalon) gets wind of it fairly early on, allowing for plenty of sly comedy ("Can you summon an army of spiders?" he asks).
All the better for emphasising director Jon Watts' Breakfast Club meets superhero blockbuster approach. Ned even gets to try on the suit. How many sidekicks can claim that?
Meet the Vulture
The exact motivations of Birdman actor Michael Keaton's sneering villain remain mysterious, but he looks like he means business as the filmmakers upgrade the comic character with an assortment of robotic claws, explosive weapontry and glowing green eyes. "The world's changing... It's time we changed with it", he snarls.
Indeed, Keaton has said that the character of Adrian Toomes straddles the line between hero and villain: "Some people see themselves as victims — he sees himself a little bit like that... He probably would have a strong argument that he never got a fair shot — a lot of 'Why not me? Where’s mine?’'"
It's another indicator of how the Spidey mythology is being updated for a new generation, and Vulture has brought with him two heavyweight goons to make Spider-Man's life difficult: Shocker (Fargo's Bokeem Woodbine) and Tinkerer (Orange is the New Black's Michael Chernus).
A pleasing return for Stark's ludicrously oversized but deeply cool monument to himself, one adorned with the Avengers logo and the firmest indicator so far that this new Spider-Man is now officially part of the Marvel Cinematic Universe.
But it's not just window dressing: Stark has a sincere warning for the eager-to-please Peter, advising him that, "There are people who handle this sort of thing."
It seems that although Spidey acquitted himself well in Civil War's airport battle, Tony still doesn't entirely trust him with the responsibilities of saving the world. Meanwhile those allusions to the Avengers have got us wondering – could we be seeing some more cameos?
The man makes the suit
"With great power, comes great responsibility" is the oft-repeated mantra of the Tobey Maguire Spider-Man films. However it's now been supplanted with what looks like a prickly and engaging father/son relationship between Peter and Tony – let's not forget that in this universe, the latter gave the former's suit a tech upgrade and this leads to dire warnings when our two heroes tag team to save a sinking ferry from the Vulture.
Quite apart from that being insanely cool (Spidey and Iron Man together!) it also has dramatic ramifications as Tony, in quite the turnaround from his quippy, carefree early days, tells our title character, "I want you to be better than me... If you're nothing without this suit, then you shouldn't have it."
It seems as if Peter's suit is indeed confiscated by Tony, as we then see him sporting the budget version he designed himself during a sequence where he attempts to rescue a stricken plane. Not only is this a funny touch, it also emphasises that this version of the character is still a kid and subject to the instructions of those older than him.
There's also lots of rich comic book history tied up with this: in the Amazing Spider-Man comics for example, Peter's DIY efforts saw him use a fishnet for a mask.
Spider-Man can swing from the highest buildings but it's a tall order to reach everywhere. After all, he's not Superman. In a neat twist, Watts and his screenwriters look to have got around this as we see Peter dispatch a little insect drone to make his life a bit easier).
This Peter isn't just a plucky hero but also a keen inventor and problem solver as well. As if we couldn't love him any more than we already do.
Family v family
As anyone knows from the previous Spider-Man films, it always gets personal between our hero and his enemies. In Homecoming Toomes warns Spidey that he will fight to the last to protect his "family", although it's not clear who that is. Could he be referring to engineered cohorts Shocker and Tinkerer? They could serve as a twisted extension of the usual family unit.
Either way, it spells big trouble for Peter, as Aunt May (Marisa Tomei) and high school sweetheart Michelle (Zendaya) are put directly in the firing line. Let battle commence.