We're used to Tom Cruise's face being plastered across the posters for every one of his movies. So kudos to the team behind Mission: Impossible – Fallout for putting a neat spin on the formula.
The newly released teaser poster is more sombre than we've come to expect, a silhouetted Cruise (as IMF agent Ethan Hunt) outlining the movie's pivotal helicopter stunt.
As has been teased by director Christopher McQuarrie, the 'fallout' of the title has personal implications for Hunt. This may account for the haunted, stark poster design.
"The title has multiple meanings in the film, from the literal to the figurative," McQuarrie recently told Empire. "There is the threat of nuclear terrorism hanging over the movie, which is the literal threat... There’s the notion that what’s happened in the movie is the end result of choices that Ethan Hunt has made in his life. It’s Ethan’s past come back to haunt him. It’s the fallout of all his good intentions."
Mission: Impossible – Fallout is released on 26th July with the first trailer arriving in this Sunday's Superbowl. Stay tuned to the blog for all the latest news and analysis.