Anchorman 2: The Legend Continues hits Cineworld on 18 December. In the months leading up to the film's release, iconic main character Ron Burgundy has been helping to sell everything from luxury cars to Ben & Jerry’s ‘Scotchy Scotch Scotch’ ice cream. We look at how Will Ferrell's comedy creation became 'King of all Media.'
Pop into your local supermarket, and there’s Ron’s face on a can of Tango alongside the immortal line “Stay classy”. Meanwhile, Advertising Age is reporting that Ferrell’s bespoke series of adverts for the Dodge Durango car has led to a 59 percent increase in sales for the brand. Along with his team from funnyordie.com, Ferrell shot a whopping 70 short ads for the campaign and enjoyed complete creative control. The campaign quickly went viral, much to Dodge’s delight.
Ferrell recently used the Burgundy persona to record a hilarious message aimed at combating film piracy, and Ron also popped up to present rapper Eminem with his Global Icon Award at the MTV Europe Music Awards.
Anchorman fever is currently spreading like wildfire, with Paul Gerke, a sportscaster in Boise, Idaho, insisting on presenting his segment in character as Ron Burgundy. And The Newseum in Washington DC has a special Anchorman exhibit running until 31 August 2014!
As far as we're concerned, you can never have enough Ron in your life! What's your favourite bit of promotion from the moustachioed newsreader? Let us know.