Cineworld is the first cinema chain to drop all online booking fees and offer discounted tickets online nationwide

Cineworld is today delighted to announce the removal of all booking fees for Cineworld cinemagoers nationwide and is introducing a further 10% discount* tickets bought online. Customers simply need to sign up to mycineworld to be eligible for the online discount.

The decision was taken after customer research conducted on behalf of Cineworld showed that over three quarters (77%) of all cinemagoers had said that the removal of booking fees would encourage them to book online, and that more than 4 in 5 customers (86%) stated that discounted tickets would encourage them to pre-book. The move follows the highly successful trial in Cineworld’s Scottish cinemas last year.

Justin Skinner, VP, Marketing at Cineworld said, “This is a game-changer for the leisure and entertainment industry; booking fees are disliked by customers and the notion of a discount for booking online is synonymous with the web. Cineworld is delighted to be taking the lead in our industry by removing booking fees and lowering prices online.”

mycineworld is a free online service that not only allows customers to buy Cineworld’s cinema tickets 10% cheaper but also gives customers the added convenience of faster ticket collection in the foyer and keeps them up-to-date with the latest film information and great offers. mycineworld is available on Cineworld’s iphone and Android Apps, via mobile internet and on the cineworld.ie website.

Find more information here and sign up to mycineworld

*Until Further notice. Terms apply